When we shop, we're looking for designs that make our lives more comfortable and beautiful. We're also looking for good deals — thank you yet again, T.J. Maxx — because hey... who doesn't love a bargain? Check out the goodies we found, and their lovely T.J. "Must-I-needa" prices.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.