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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Johnnie Walker Is Winning Our Hearts

Danelle Cheney

Have you seen this commercial? Full disclosure, the first time we saw it on TV, there was a bit of don't-you-dare-ask-me-it's-just-allergies-I-swear watery eyes happening. Our internal dialogue: I WILL KEEP WALKING! I WILL! OH, HOW I WILL WALK! ... Wait... this is a booze commercial.

Cheers, Johnnie Walker, for some classy advertising.

Fair Warning: YouTube may require sign-in to view this video (to prove you're 21+), because adult beverages. You can also go see it directly on Johnnie Walker's site (also requires birthday verification).