While most of the world is clutching an iPhone, one of us also owns an Android (yes, we know, it’s incompatible with the rest of our totally Apple world. But it wasn’t dropping calls in some big, old fortress-like city buildings or their conference rooms, so we still pat it fondly). Anyway, we often wondered who was behind the little robot guy logo that’s the face of the android smartphone world. We found out: Irina Blok. Read more about her invention as well as Irina's thoughts on what makes a good logo, and why she says, “You give a life to this individual, and then they have a life of their own.”
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.