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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Male Models Going Plus-Sized Too

Andrea Chesney

With all the focus on female body size in magazines and runway shows, and the furious debate over what constitutes a “plus size” woman in the fashion world versus in real life, a burly new twist has been sneaking up on us. 

According the to the Sydney Morning Herald, using more amply-sized men to show off male fashion is the new advertising trend down under. The approach is working with marked success. One new plus-size modeling star says he sent in his photo as a lark to an agency. But with the male population getting bigger, his joke actually opened a golden career door and he became one of the first plus-size male models in Australia.  One clothing company head says they’re getting great feedback for recognizing more of their customers’ actual sizing in this visual way.  Not surprising:  “plus size” can feel like stepchild wordplay when applied to adverts without being joined by realistic-looking models.

Next question: will the media call these plus-size male models “curvy” too?