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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

The Block: “Designer” Branding at Comic Con

Andrea Chesney

Some of our best friends are gamers or comic gurus. Really. Full reveal: but okay, we’re not. That said, we still totally love the thought that went into creating a new cohesive and branded retail designer island world at New York Comic Con. From the colorful Nagball by Critical Hit  to a full range of tees, toys, limited editions, and even more art, it was all there. According to a great article in the New York Times, the event also offered a KAWS sculpture inspired by Mickey Mouse that was actually adapted as a Macy’s Thanksgiving Day Parade balloon last year. The idea of show organizer ReedPop, this cool retail district in the convention is dubbed the Block and pulls vendors together. Music, guests and more were planned to create the Block as an experience similar to a Brooklyn art gallery, according to ReedPop. Friends who went gave it multiple thumbs up. We raise a mug of cold and sexy Thor juice to you, thinkers, gamers, and doers.