A few years ago we happened upon the work of photographer Viviane Sassen. We became fascinated with her take on what fashion photography could be. Now her work is being featured in an exhibition that opens on October 19th at the Scottish National Portrait Gallery in Edinburgh. The show will be a retrospective of her commercial photography, including work she did for zines and retail. Sassen is also heavily invested in her documentary photography that focuses on imagery she first encountered as a Dutch ex-pat child in Kenya, where her father was serving as a doctor. See the SNPG show if you can (nationalgalleries.org). In the meantime, read about her view of creative freedom in this article that just appeared in the Guardian.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.