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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Word Of The Week: Cup

Andrea Chesney

Watching Anna Kendrick’s music video for Cups (Pitch Perfect’s “When I’m Gone”), we liked the film work and the visual hook of the rhythmic cup play. We liked her laid back, I-know-the-hell-who-I-am attitude and style.

We also decided we liked the word cups. It walks around conjuring up beverage holders, like almost your one slice of personality and remembering who you are at some places of work. Someone leaves, and their chipped French Paper cup is left behind, like a bird’s body on a New Jersey beach. Cup: also the way we hold something dear, the main bits of a bra and what men think about when they see Kate Upton on the cover of anything. Our favorite hot sweaty tanned handsome hardcore ball playing sporty men count on cups too. Cups are offered as diner souvenirs and awards (loving cups) and warm soothing drinks (cups of love). Tiny tiny dogs are teacup breeds. Really, cup something today.