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Journal

Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

A Sparkly Heart For Lazy Phone Man And Friends

Andrea Chesney

201310_LazyPhoneMan.png

Motorola, we love lazy phone guy. We talk about it, and the deft way it has fun with the truly huge presence of the phones in our life and what they represent as we try to apologize and accommodate around them. How do you find another way to talk about phones when you’re not an iPhone? Motorola the sleeper finally let its agency take a re-imaging step the way Samsung did a few months ago with their eye poke at the crowds waiting outside the Apple store for the iPhone 5. (Don’t worry, Mayhem Man (Dennis Haysbert) – we’re still mentally engaged to your fineness.)

We want to go to a casual bar party where Mayhem Man, Captain Morgan, Lazy Phone Guy, and Flo and the life of any party, the PooPourri Girl, are just hanging out. Right? And then Heineken Man and some Old Spice Guys and the Orbit Girl join them, and there is like a little macho-ego spokesman throw down, but then the Most Interesting Man in the world comes over and shows them the Hope Diamond or a polo pony, and it’s cool and everyone laughs and orders tapas. The Wendy’s girl tries to join them but they’re like, uh, girrrrllll, not yet. And so she goes to sit with the Jimmy Dean Delights Sun Man and the Sonic guys.