Thanks to you, Ron Burgundy, aka Will Ferrell, we just about want to park this beast in front of where we live and then load it up with stuff at Target. According to Jalopnik.com, Ferrell made a pile of these commercial spots, so buckle up. Thank you, Chrysler marketing guys and VIPs, for being open to this. How many earrings or balled sweaters would fit in that glove box? We may go find out. Read more here.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.