Congratulations, London. Your taxi fleet and its drivers have won "best in the world" ranking number one over New York City and Tokyo in an annual global survey of the taxi trade, according to an article in The Sydney Morning Herald. The article also says drivers report "the most common activities in cabs around the world include texting or emailing (19 percent), sleeping (15 percent), eating (10 percent) and kissing (9 percent)." Perfect timing: J. Crew placed an artistic rendition of a bedazzled taxi in the windows of their brand new London store.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.