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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Emotion-Wringer Holiday Ad Winner: UK’s John Lewis

Andrea Chesney

Feast your eyes on this and get ready to feel your heart grow two sizes bigger. With a song sung by Lily Allen and a charming animation, the UK store John Lewis sends out a memorable two-minute tv spot to launch the season (and unlock the emotional side of the holidays as well). Read the Telegraph article about the serious spending by Britain’s retailers, who know this is the make-it-or-break-it season.