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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Sweater Weather Affects Our Minds

Andrea Chesney

We’ve been shopping. We’ve been touching wool. And some of it touched our style sense right back.  

Here are a few of our favorite finds of the season (nod to TJMaxx, our quick one-stop wunderbundt), in the category of  coaty-wrappy-toggle-y zippy sweater jackety styles. The kind we will pull on with boots and jeans to meet for a coffee and gossip and also to talk intelligently about advertising world references and the development of typography thrusts in California and Brussels and how cool it would be to have a big French country house filled with the newest cutting edge typographers for one three month summer of inventive heat, and we’d have writers there too since typography people are like the red carpet makeup artists of writers or the suave vodka-glittered Russian translators or writers or the sexy portrait photographers of writers. Let their kinds mingle, let them eat the meat together! In this decadent stone country house! Like you know, a band! A sexy wild inventive band! And then, pleased with our cool idea, we’d smooth our sweaters and go buy more boots.