Fashionable. A bit political. A statement in style that we think attests to the current more thoughtful designer impact we're seeing, while exploring social context as well. Someone you know needs one (maybe it is you): Archie McPhee’s “Bigfoot” Sweater.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.