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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

London Gets Their Own J. Crew

Danelle Cheney

Crewing in the UK just got a new meaning. Make a bit of room on the bench, Boden. Look sharp, Whistles, Joseph and Warehouse. The new girl in town is American and her name is Jenna Lyons and she’s bringing Brits a store full of I Want That starting this month. Lyons as you know is the brilliant President and Creative Director of our beloved J. Crew, which opened on Regent Street on Friday, November 8. If you’re in London, run and get in line behind our friends Michelle and Madeline and Krista and see the space and gather up your style fix. We love Crew’s jeweled collar cashmere sweater and framed long-sleeve cashmere tees this season, wherever you shop. We are also eyeing their new gilded paisley café capri pant. And their luscious pale graphite Hughes satchel would be fine too, Santa (you, Reader, may have it in burgundy so we can still go to drinks together). But go ahead, start with the cashmere (some for men too).

If you’re on our side of the pond, read Lyons’s interview in May’s Fast Company magazine if it’s still in your files, or roll with ELLE UK’s meet-and-greet here.