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Journal

Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

What She Did Next, Chapter 2: The Pink Daisy Project Helps Younger Women With Cancer

Andrea Chesney

Back in 2006, we had the pleasure of working in Seattle with Debbie Cantwell, who was one of the brand’s top writers. In addition to be funny and brilliant and filled with ideas, Debbie was a young woman also busy with something else: a very young family and the effects of coping with cancer. In spite of her hard work (actually working on a heavy project load as she recovered from the stress and illness of treatment, and generating great ideas), Debbie, after we left, was laid off by this brand just as she faced more surgery. 

What did Debbie do with these lemons? She soldiered on. Had the surgery.  The recovery. And didn’t complain, but instead got even busier and out of the sour lemons made pink daisies to help others in the form of The Pink Daisy Project. Designed to fill in the “help gaps” that existed in the world of young women like her dealing with cancer at times in their lives when careers and lives are just being started, school may still be underway, personal funds might be low and the sense of youthful invincibility everyone takes for granted is then shattered, the project has grown since 2008 to help more and more women nationwide.  

Debbie was named a 2011 CNN Hero of the Year for her efforts. And her organization’s going strong: Please click to watch this video on her site featuring Hannah Simone of TV’s New Girl. And think about what you can accomplish in your life no matter what. And if so inclined, please make a donation to help out if you can. We just did, to help out a dear friend faced with the same journey right now. THIS is what branding and marketing skills are born to accomplish for the world. Well done, Debbie, and a long-distance hug from us to you.

Visit pinkdaisyproject.com