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Journal

Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Russian Actress Has 15 Pound Baby

Andrea Chesney

When you read that, two things crossed your mind: Wow and What does this kid look like? Maybe three things: What does the mother look like? 

Something flashed in your mind. Slinky gorgeous Bond-type women you may have seen and a baby that looks like a sumo wrestler, or maybe like a hairless Honey Boo Boo or Putin in a blankie. You want to find this picture and forward it. 

Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like rockets set up the visual. They floodlight the answers. That's the message.