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Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

No Exposure = Big Exposure

Andrea Chesney

This tv ad for Four Seasons Naked Condoms has been seen a million times without anyone buying media time. How? Easy. It was banned in Australia by “tv watchdogs” and ended up on Youtube for the world to see. There’s a lesson for daring companies. Read more on the NY Daily News.