This tv ad for Four Seasons Naked Condoms has been seen a million times without anyone buying media time. How? Easy. It was banned in Australia by “tv watchdogs” and ended up on Youtube for the world to see. There’s a lesson for daring companies. Read more on the NY Daily News.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.