When we shop, we're looking for designs that make our lives more comfortable and beautiful. We're also looking for good deals — thank you yet again, T.J. Maxx — because hey... who doesn't love a bargain? Check out the goodies we found, and their lovely T.J. "Must-I-needa" prices.
Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.
Filtering by Tag: mood boards
What would happen if you could bring the energy of Friday and Saturday nights to Monday morning? The swooping, great thoughts, big goals and dreams and passions. Is there value in being the person in the tall heels, the marathon number, devoted volunteer, flawless stylista, amazing parent, passionate observor on Monday? What would happen? What new insights would be available for your life? Your relationship? Your job?
Anyway, booties we love for fall, while you are thinking about that.
Johnnie Boden found a breakthrough formula and sticks to it. A witty identity is paired with appealing photography. Images are brilliantly styled and captured in a recognizably English, Boden-brand way. Bits of copy are uniformly Bodenized, whether online or in the fat little lovely catalogues; cheeky thoughts and UK word-play thrive saucily. The merchandise bubbles out energy. No big-box boredom here. We've read blogs describing this as clothing for “yummy Mummies” and rather outrageously comparing them to Talbots. But in cities, we see Boden pieces worn by high school and college girls, ad agency creatives, and lots of us out on dates. Even bits colorfully mixed with club gear, UO, Crew and Anthropologie. The higher-end range dresses us with a new Boden edge. Who says the British can’t be (teasingly) direct in their pitch and woo? Because, ooooh, our Johnnie can, mmm. This is one smooth, solidly iconic brand. Go, Boden House people, go. Keep making us smile the way you do.
While we’re on the subject, our Fall looks from Boden:
You can’t try a new pair of shoes for a block in NYC without ending up in front of a cupcake shop. Like Buttercup Bake Shop, these places joined with stores like Dylan’s Candy Bar, a gloriously stylish ode to the magic of candy that that was created by Dylan Lauren, Ralph’s daughter, to offer what people needed. The message: sometimes sweets are really just what we need, health be damned for a minute. Other sweet things we love: earrings, rings, dog faces, kittens, this handbag, neighbors named Dottie, a bridge like this, the way you said that, and the way we found this shoe. Sweet de-stressers can be fun. That’s what you need sometime.
We’d love to get our hands on these sweets. If we’re being completely honest, we’d lick the packaging clean and keep it cause it’s sweet long after the sugar is gone:
Just when the economy sucked most, and retailers were still boring, a flash of brilliance burped out the gorgeous unicorn we know as etsy. Swear to god, we can spend two hours in an airport traveling from Holiday Earrings to Vintage Birds to 50s Jewelry Cases to Handknit Icelandic Hats to Dog Toys and Cocktail Bags and Wind Up Clocks and Tiki Sets and never feel anything but grateful delight knowing that wonderful clever people are out there, everywhere, doing this, believing in something, believing in themselves, creating this other fabulous shopping world. Some favorite things and the etsy shops we found them in: