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Journal

Words do this to us. They feed us even before we see. They build expectations. They are things too. And they lead us to see other things in a certain way. Words activated like and paired with the visual are the message.

Filtering by Tag: videos

Johnnie Walker Is Winning Our Hearts

Danelle Cheney

Have you seen this commercial? Full disclosure, the first time we saw it on TV, there was a bit of don't-you-dare-ask-me-it's-just-allergies-I-swear watery eyes happening. Our internal dialogue: I WILL KEEP WALKING! I WILL! OH, HOW I WILL WALK! ... Wait... this is a booze commercial.

Cheers, Johnnie Walker, for some classy advertising.

Fair Warning: YouTube may require sign-in to view this video (to prove you're 21+), because adult beverages. You can also go see it directly on Johnnie Walker's site (also requires birthday verification).

 

WTH, Bridget? WTF, Jennifer?

Andrea Chesney

Okay, try to follow this with us: snarky pissed-off critics are spilling that Brit author Helen Fielding kills off her hero Mark Darcy in the upcoming third installment of her Bridget Jones’ Diary book series titled Mad About the Boy. This character destruction happens so Bridget can have a toy boy, be a single mum and yammer about dating and Spanx and we already fell asleep. Fans of the movie or the original book are expressing dismay all over the place. We smell alternative fan fiction. But in more shocking news, Jennifer Ehle, who played Elizabeth Bennet in the Pride & Prejudice BBC TV series that made Colin Firth famous as the original real Mr. Darcy ... 

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Almost Want A 2014 Dodge Durango Now

Andrea Chesney

Thanks to you, Ron Burgundy, aka Will Ferrell, we just about want to park this beast in front of where we live and then load it up with stuff at Target. According to Jalopnik.com, Ferrell made a pile of these commercial spots, so buckle up. Thank you, Chrysler marketing guys and VIPs, for being open to this. How many earrings or balled sweaters would fit in that glove box? We may go find out. Read more here.

Dressing Your Truth vs. —

Andrea Chesney

 So I have learned about this thing called Dress Your Truth.

Disclaimer: The video I was shown slapped me in the face so hard, I am not sure I fully understand the explanation given for the idea. But it seems to say that women fall into one of four categories of beauty. Types 1-4. As a female woman, you need to wear the right clothing for your Type, your Type of natural beauty. In the right style and colors assigned to your Type, you would feel truly comfortable, happy, experience well being and feel at peace with your life and inner self. You might sparkle.

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A Sparkly Heart For Lazy Phone Man And Friends

Andrea Chesney

201310_LazyPhoneMan.png

Motorola, we love lazy phone guy. We talk about it, and the deft way it has fun with the truly huge presence of the phones in our life and what they represent as we try to apologize and accommodate around them. How do you find another way to talk about phones when you’re not an iPhone? Motorola the sleeper finally let its agency take a re-imaging step the way Samsung did a few months ago with their eye poke at the crowds waiting outside the Apple store for the iPhone 5. (Don’t worry, Mayhem Man (Dennis Haysbert) – we’re still mentally engaged to your fineness.)

We want to go to a casual bar party where Mayhem Man, Captain Morgan, Lazy Phone Guy, and Flo and the life of any party, the PooPourri Girl, are just hanging out. Right? And then Heineken Man and some Old Spice Guys and the Orbit Girl join them, and there is like a little macho-ego spokesman throw down, but then the Most Interesting Man in the world comes over and shows them the Hope Diamond or a polo pony, and it’s cool and everyone laughs and orders tapas. The Wendy’s girl tries to join them but they’re like, uh, girrrrllll, not yet. And so she goes to sit with the Jimmy Dean Delights Sun Man and the Sonic guys.

Word Of The Week: Cup

Andrea Chesney

Watching Anna Kendrick’s music video for Cups (Pitch Perfect’s “When I’m Gone”), we liked the film work and the visual hook of the rhythmic cup play. We liked her laid back, I-know-the-hell-who-I-am attitude and style.

We also decided we liked the word cups. It walks around conjuring up beverage holders, like almost your one slice of personality and remembering who you are at some places of work. Someone leaves, and their chipped French Paper cup is left behind, like a bird’s body on a New Jersey beach. Cup: also the way we hold something dear, the main bits of a bra and what men think about when they see Kate Upton on the cover of anything. Our favorite hot sweaty tanned handsome hardcore ball playing sporty men count on cups too. Cups are offered as diner souvenirs and awards (loving cups) and warm soothing drinks (cups of love). Tiny tiny dogs are teacup breeds. Really, cup something today.

Thank You, IKEA

Andrea Chesney

For the extra shelves we needed. For telling the world they could afford a little bit of design. For making it possible for firms to utstoffera their design-right offices with their quirky smart affordable pieces and parts. And for running ad spots like this one. It caught ADWEEK’s eye and freaked them out and okay, it sort of freaks us out, but, well, we’re talking about it, right? Word of mouth is what you can’t pay for and want especially in this go-viral-and-succeed world. And they’re trying something (courtesy of their agency, Motherforce, London) and got us to think about IKEA furnishing options for smaller homes and non-traditional lives. And, the big and, maybe the greater point is that it’s time to try something, as Old Spice and Heineken have been proving, because our visual tastes have been marching on for a while. It’s not the infamous Harvey Nichols “women wetting themselves with fashion excitement” ad from 2012, after all. See what you think, along with Adweek’s July 2013 assessment of the spot.